Re: Yahoo (Price) Surprise!

From: Eric Ward <eric_at_ericward.com>
Date: Mon 28 Jan 2002 22:16:01 -0500

John Gaskill <jg_at_info-central-usa.com> wrote:

> It appears that depending on the category or search terms
> selected, people aren't interested in paying Yahoo to be
> listed and as a result, those categories are empty in their
> database. Because they don't want to tell people they have
> nothing on hand, they use google to deliver the goods.

The Yahoo results page is made up of over 10
different source databases that the search term
was passed through.

As of now there are several ways a site can
appear in Yahoo results without that site
being in the Yahoo paid directory. Here are
the non-Yahoo directory databases that all
Yahoo searches are passed through

1). Yahoo! Shopping
2). Overture
3). Google
4). Northern Light

The search term is also pre-loaded into
clickable links from several other sources,
including

Yahoo! Yellow Pages (pd)
News (various sources, some free some wire services paid)
Full Coverage (editorial, tough to be selected)

Thus there are many ways to be found by
a Yahoo searcher without being listed within
the Yahoo directory proper. However, in the
long run these others may not be permanent,
as Yahoo can pull the plug whenever they want
on these other non-yahoo databases. For
example, it's only a matter time before Yahoo
ends the Overture deal and rolls their own PPC
product.


-Eric

http://www.EricWard.com -- e:eric@ericward.com
Content Announcements and Link Building Strategies Since 1994
Connecting useful web content with its natural audience
Working with site developers, strategists, PR and Ad agencies




Received on Mon Jan 28 2002 - 21:16:01 CST