Re: Do publishers and networks want money?
On 1/30/02 "Mark Hopkins" <mark.hopkins_at_powerpackedads.com> wrote:
> Based on these factors, and the HUGE number of possible
> sites that clamour for attention. A $10 initial test on
> a site that seems targeted is reasonable. That doesn't
> mean that's all that would be spent. It's certainly
> enough to know if a site's worth more.
It may be true that there are a HUGE number of sites clamoring
for your $10 trial spend, but the question you need to ask
yourself is how many sites out there reach potential buyers of
your PowerPackedAds solution?
I would contend there are but a handful that are worth your
time, and that none of them would accept a $10 test, nor would
they accept a CPA deal.
You can find some get-rich-quick "online marketing" sites that
may go for it, but you won't find a site with a quality
audience of online marketers who will take your deal.
It might be best to start getting to know the players in that
space, and work with them closely to learn how you might be
able to work out a win-win way of getting in front of their
audience while contributing something of real value to them.
That might mean barter, contributing articles, making a long
term commitment on advertising, making your technology
available to their advertisers for a discount -- any number
of possibilities.
But if you stick to your CPA guns, you won't find the
audience you are looking for. It will have been a huge waste
of time and money.;
Andy
--
Andrew Bourland
http://www.bourland.com
Monitoring the shift from Free to Fee
Received on Thu Jan 31 2002 - 07:21:29 CST
