Re: Do publishers want to make money?
Well we are back at square one again, at least now that
the argument has gone full circle. I am seeing how much
the market is effected by the idiots in print media who
espouse this crap about the market being down. I am not
sure I buy into that. I haven't had to sign a cpa deal
in a long time. We have made over $1,000,000 since
Sept 11, when other brokers an publishers haven't made
anything. I guess it all comes down to ethics. Sure I
could sell all my inventory on a cpa basis and maybe make
a little more money...but the problem with that statement
is maybe??? I am not sure if it will perform, and I am
simply not into giving away free advertising. Period.
Branding occurs through advertising whether we want to
admit it or not! The problem with the branding idea is
that if advertisers agree that branding occurs even if a
direct action doesn't occur...then they no longer can
argue for cpa's and cpc's. That is the bottom line.
Advertisers would rather lie to themselves and publishers
than to pay for a valuable service, which is brand
advertising. Branding is expensive, I am not numb to
that fact. But ebay did it...and look at the long term
benefits that they are enjoying. It comes down to whether
or not the C.E.O. of some fly-by-night startup wants
to go out and buy a corvette within the first year of
opening his site...or if he wants to wait 3 years and
buy a Bentley. Period. Long-term vs. Short-term. This
is the reason that most people in the world are poor...
they live for today instead of planning for the future.
It is basic economics. Sorry but the emperor is now
naked, and I really don't care if he finds his clothes.
Jason Geraci
If you want the truth...the revolution is here, and it
is called Morpheus. Check it out (http://www.musiccity.com)
---------------------------Streamcast Networks----------------------------
Jason C. Geraci 615-261-0235 x105
Senior Sales Executive 615-261-0238 fax
jasong_at_streamcast.ws
[Er, note from Moderator: one suspects that basic economics
are slightly more complex than implied in this post... --Cliff]
Received on Thu Jan 31 2002 - 08:52:31 CST
