Re: Do publishers want to make money?
Well you bring up some good points, but we are still missing
my point here. Brand advertising is still valuable to me.
Just because we can track how many people click-thru and
then purchase doesn't mean this medium is any more trackable
than any other type of media. The only reason we never
talked like this about T.V. media is because we didn't have
the internet to communicate with one another as efficiently
as we do today. I am sure that people were complaining about
how ineffective T.V. was, but look at how the Super Bowl has
grown. We are once again back to my point about basic
economics (by the way Cliff, check out the monks in the 1400's
and their strategy of wealth...long-term vs. short-term, it is
why we had the industrial revolution and the scientific
revolution. I am a history buff, I can't help it...LOL) which
is what makes places stay around a lot longer.
It doesn't matter if 'branding' occurs in the advertising
impression. If I can get sales from it, I keep doing it. If I
can't, I don't
Once again Brad, it sounds like you are another fly-by-night
guy and that is what this whole discussion is about. How is
it that I get credit if my customers go back to your site and
buy later than the cookie lasts?? My biggest problem with CPA
is the fact that there is no accountability for advertisers.
Why should I not get credit for purchases that were made by
seeing an ad on my site just because it was made 6 months down
the road...that is trackable too!!! I just feel that there
are a lot of SUSPECT advertisers out there that are looking to
use and reuse anyone who gets in their way. In my opinion it
isn't the publishers who need to prove something, it is the
advertisers. Period. They need to build some credibility with
the publisher world not vice versa.
On a more positive note we have switched over to Zedo as our
ad server and we are starting to love them. Our click-thru's
have gone up because of advanced targeting ability and it has
made things so much simpler. I recommend to anyone who is
looking for quality ad serving at a very reasonable price...
check them out.
Jason Geraci
If you want the truth...the revolution is here, and it is called
Morpheus. Check it out (http://www.musiccity.com)
---------------------------Streamcast Networks------------------
Jason C. Geraci 615-261-0235 x105
Senior Sales Executive 615-261-0238 fax
jasong_at_streamcast.ws
Received on Fri Feb 01 2002 - 21:01:25 CST
