Re: Do publishers want to make money?
Brad Jensen <brad_at_elstore.com> wrote:
> What matters to me, is can I convert these clicks (if they even
> happen) into sales? Right now I do all of my paid marketing as
> direct mail or phone prospecting. We demo the product over the
> internet (see www.elstore.com/lvuc.htm for a flash of one
> product). It can take 45 to 60 days to close a sale , some have
> take as long as five years.
>
> I don't have 40 to 50 thousand dollars to blow on testing these
> different optin lists and tuning my web-based response. (Right now
> it is pretty lame.)
>
> However, I would pay 10% of my net sale ( we discount to create
> urgency, but my average sale last year was $17,5000+) gladly as a
> cost per action to anyone who brings us a customer.
With a product like Laser Vault, I'd be very surprised if it
was worth using the Web for anything more than branding and
product demos, like you are doing now (and presumably taking
concurrent print advertising in appropriate places). I'd
expect you to get a better return on the rest of your budget
by building a good relationship with the relevant group in
IBM AS400 and RS/6000 marketing, so that IBM salesmen see
you as an associate that can be relied on to add value to
sales calls they and their agents set up. That is about as
targeted as you can get.
Mike Kingdom-Hockings
Gaborone. BOTSWANA, and Meuzac, FRANCE.
Received on Tue Feb 05 2002 - 09:47:08 CST
