Yahoo "fresh" listings

From: Alex Tillman <alex_at_webtillman.com>
Date: Tue 05 Feb 2002 11:05:13 -0500

Michael Low <ezine-sub_at_internetmarketingfocus.com> wrote:

>"Jim Stiles" <jwstiles_at_winbatch.com> wrote:
>
>>Mention was made of Yahoo. The quality of their directory
>>is poor. We have tried to remove listings of discontinued
>
>Are there any information on how Yahoo keeps their links
>fresh? Information on this area of SEO for most engines and
>directories are frequently discussed but there is a lack of
>such info on Yahoo. Does anyone have insight?"

Yahoo being a directory means that they do not have
the benefit of automated spiders running all over the
place, constantly updating the database. So they rely
on human beings to take care of this. In theory, you
can report dead links here:

http://docs.yahoo.com/docs/writeus/deadlink.html

However, since this link is fairly hard to find,
almost no one uses it.

They also have a change form to suggest alterations to
the site.

http://add.yahoo.com/fast/change

I guess they expect these two tools to place the
burden on site owners to keep things current. However,
the report a dead link is too hard for the casual user
to find (so they can't get much help from the well
intentioned surfer) and since Yahoo isn't the
undisputed king of searching it used to be, the
incentive for site owners to religiously monitor and
report any listing problems with yahoo is starting to
fade.

Bottom line: Yahoo has not successfully automated its
ability to keep listings fresh, and by relying on
human input (and making that input difficult) this
will only increase as their importance as a search
listing wanes.




From nobody
From jasong_at_streamcast.ws
Return-Path: <jasong_at_streamcast.ws>
Received: from server.franklin.streamcast.ws ([67.96.102.117]) by maggie.tenagra.com with SMTP (Lyris List Manager WIN32 version 4.0); Tue 05 Feb 2002 09:16:11 -0500
Received: by server.franklin.streamcast.ws with Internet Mail Service (5.5.2653.19)
        id <DY1WG7SK>; Tue 5 Feb 2002 09:33:00 -0600
Message-ID: <7AC1C024450B644FA6AEC12DC570AB62BFD6_at_server.franklin.streamcast.ws>
From: Jason Geraci <jasong_at_streamcast.ws>
To: "'online-ads_at_o-a.com'" <online-ads_at_o-a.com>
Subject: Re: Do publishers want to make money?
Date: Tue 05 Feb 2002 11:11:24 -0500

Well...I can't say that I am happy. We have now brought
the GM and Chrysler argument into the forum...which
happen to be #1 and tied for #3 respectively in the world,
last I checked. I want to thank everyone in the forum for
just humoring each other and not being so close minded
(ha ha). If the CPA people want to have good CPM's...and
the CPM people want to have good CPA's we really need to
meet each other somewhere on compromise. Do a CPA hybrid...
serving cost and some form of prepayment up front, and a
CPA on the backend...makes sense to me. But we all need
to continue to do good, ethical business.

 On the question as to having advertisers prove something...
I am speaking of paying your DAMN bills. Period. I have
had people in the past who are not paying my company
because they got what they paid for (impressions) but
they aren't happy with the results. You know what happens
if you buy a car and aren't happy with it. You go back to
the place you got it from and try to get something better...
in a word MORE VALUE!!! Most publishers are reasonable
people who want repeat business...we call that gravy in the
publishing world, so if you don't feel like you got your
money's worth talk to them about it. 9 times out of 10
they will do something if you continue to spend money with
them. All the major brands didn't advertise in the WSJ,
or the USAToday one weekend and because they didn't get the
results they wanted leave those publications...they stayed
with it and now they are icons. That may not be your goal...
but you do want to be profitable...and that takes staying
power. However you choose to achieve that is your choice...
but I am willing to bet you won't get it by CPA, at least not
anytime soon. If you are looking for worldwide reach goto
yahoo, msn, morpheus...whatever you wish. If you want a
niche market you can goto some of these small sites...but for
crying out loud know your market and stay with the publishers
who fit that market. Thanks for listening to me ramble.
Have a great day everyone.

Jason Geraci

If you want the truth...the revolution is here, and it is called
Morpheus. Check it out (http://www.musiccity.com)
---------------------------Streamcast Networks------------------
Jason C. Geraci 615-261-0235 x105
Senior Sales Executive 615-261-0238 fax
jasong_at_streamcast.ws





Received on Tue Feb 05 2002 - 10:05:13 CST