Re: Do Publishers really want to make money?

From: Kerry Henry <khenry_at_clickon.au.com>
Date: Wed 06 Feb 2002 08:27:33 -0500

I agree with Douglas Wilson Feb 5, 2002. Different sites,
different price.

Why shouldn't an advertiser pay fix pricing (like Yellow
Pages and reviewed annually based on User traffic to the
website) if they have exclusive brand exposure on a
generic website that cross-links with 2000+ other generic
websites (using a captive search function) so that User
traffic is shared amongst all. Each advertiser has 2000+
websites acting as potential access gateways.

I prefer slightly lower fixed price - paid upfront - than
messing around with tracking and periodic accounts.

That's what we have recently introduced and, given the
number of players in each industry sector, I am
comfortable that we will fill all 2000+ websites with a
single advertiser.

CPA & CPM aren't up for discussion.

Regards,
Kerry Henry
Click On Australia
www.clickon.au.com





Received on Wed Feb 06 2002 - 07:27:33 CST