Ok- new discussion...

From: Alex Tillman <alex_at_webtillman.com>
Date: Wed 06 Feb 2002 11:30:35 -0500

"Tony Napolitano" <ajnapolitano_at_hotmail.com> wrote:

"However, it seems there was a time when we actually
discussed case studies or discussed what kind of
programs worked best and which failed miserably."

That was pretty much the point I've been trying to
make, that all this carping isn't accomplishing
anything, and I'd like to see more information about
what actually works.

So I will offer up two topics I'm currently checking
out.

1) Has anyone successfully used forum posting as a way
to generate business? (I know Rob Frankel advertises
himself here, but does it translate into sales?) I am
especially interested in consumer goods oriented
sites. Say you sell widgets online. Has anyone gone to
a widget based forum, offered advice and tips while
not hiding the fact that this "expert" works for
Widget.com? (Nothing in your face, just a subtle
reminder like a tagline or screen name) My guess is
that if this is done effectively (not as a sales push,
but actually trying to legitimately answer questions)
you could get a ton of "word of mouth" advertising,
essentially for free. Has anyone employed this on a
wide scale?

2) Does anyone offer more general "sponsorship"
opportunities? I am thinking of the model PBS uses,
where sponsors get sandwich mentions at the beginning
and end of a show (slightly different than the
traditional ad format, since the announcers mention
the product sponsors- which has a subtle effect of
linking it closer to editorial), signage at events and
mentions in print pieces. One of the benefits of this
approach is that as a sponsor, I don't face as much
clutter as a traditional advertiser, and can integrate
my spot more into the program.



Received on Wed Feb 06 2002 - 10:30:35 CST