Re: Ok- new discussion...

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Thu 07 Feb 2002 08:38:28 -0500

On 2/6/02, Alex Tillman wrote:

>1) Has anyone successfully used forum posting as a way
>to generate business? (I know Rob Frankel advertises
>himself here, but does it translate into sales?)

Yes, it sure does. However, if I had to break it down,
I'd say in my case, these forums sell more widgets than
services. But that's probably because my widgets
(books and tapes) are a whole lot cheaper than my
services (brand creations and revenue strategy).
Subscription services (FrankelTips) also sell well from
forums, because the venues are closely related as
information sources.

>
>2) Does anyone offer more general "sponsorship"
>opportunities?

Absolutely. On FrankelBiz, sponsors have to be approved
before we'll even take their money. Once we do, we go
the extra mile for them: Not only do they get the
standard top text spot every day for a week, but the first
day's FrankelBiz post is dedicated only to that sponsor,
complete with an introduction from yours truly as to why
the sponsor is worth checking out. I personally work with
the sponsor to make their sponsorship especially
meaningful to the members. Because the FrankelBees know
what a stickler I am for ethics and brand compatibility --
and how many advertisers DON'T make it in -- they're
far more inclined to respond.

Although we are not the largest list on the web, I know
we turn in the highest response rates for just that
reason, in both percentages and real numbers.
--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
Turnkey Revenue Generating Branded Communities:
http://www.i-legions.com
Subscribe for free! http://www.FrankelBiz.com





Received on Thu Feb 07 2002 - 07:38:28 CST