Re: Text vs. HTML Emails Ads

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Thu 07 Feb 2002 08:39:25 -0500

On 2/6/02, Daniel Limbach wrote:

>In email ads, what are the pros and cons of text vs.
>HTML formats, in regards to running successful ads.
>Here's something to get us started.
>
>Text: Pros
>1) Fast delivery (very light on bytes)
>2) Ubiquitous (all email programs accept it)
>3) Flexible (easy to use in most text-based publications)
>
>HTML: Pros
>1) Measurable (we can track when emails are opened)
>2) Stylish (supports graphics and formatting)
>3) Brand-friendly (can be consistent with website style)
>
>Since HTML is more powerful, it is also more dangerous
>in the nands of an amateur.

HTML Cons:

1. Over 80% of the country is still on dial up
2. HTML crashes many browser and mail apps
3. HTML takes longer to compose

--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
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Received on Thu Feb 07 2002 - 07:39:25 CST