Re: Text vs. HTML Emails Ads

From: John Gaskill <jg_at_info-central-usa.com>
Date: Mon 11 Feb 2002 16:42:47 -0600

[Note from Moderator... we had a ton of replies on this
topic. I'm devoting all of today's postings to it.
Tomorrow we shall tackle other issues. --Cliff]

On Thu 07 Feb 2002 08:39:25 -0500, Rob Frankel wrote:

>On 2/6/02, Daniel Limbach wrote:
>
>>HTML: Pros
>>1) Measurable (we can track when emails are opened)
>>2) Stylish (supports graphics and formatting)
>>3) Brand-friendly (can be consistent with website style)
>>
>>Since HTML is more powerful, it is also more dangerous
>>in the nands of an amateur.
>
>HTML Cons:
>
>1. Over 80% of the country is still on dial up
>2. HTML crashes many browser and mail apps
>3. HTML takes longer to compose

Add to the CONS for HTML, that unpatched
versions of Windows can be attacked by
HTML emails carrying viruses which are
automatically opened by Outlook.

Add to the PROS for Text, that executable
code (read viruses) cannot be inserted in a
text message.


John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com





Received on Mon Feb 11 2002 - 16:42:47 CST