Re: Text vs. HTML Emails Ads
Rob Frankel <Rob_at_RobFrankel.com> wrote:
>HTML Cons:
>1. Over 80% of the country is still on dial up
>2. HTML crashes many browser and mail apps
>3. HTML takes longer to compose
Where are you getting your stats from? While yes the
US market is dominated by dial up users, I think 80%
is a bit high. I'd like to see the source of
these numbers.
As I former producer, I can say HTML email that crashes
browsers is due to poorly crafted HTML code and
insufficient QA on the production side. My team & I
would test the output on all platforms and browsers.
The only platform which can be truly problematic is AOL.
For that domain, I stongly recommend hard coding for
text-rendering. I've never had problems with
webmail products like Hotmail and Yahoo.
As for taking longer to compose, all one has to do is
come up with a template & use it. It may take a little
more work, but the results can be worth it.
For anyone who is interested, I put together some
guidelines adapted from various sources for production:
http://www.salinka.com/docs/HTML_email.pdf
The bottom line, like any venture, up front planning
will save you a lot of headaches. Sweeping statements
won't.
Sally Krumholz
~~~~~~~~~~~~~~~
Looking for a job!!!
http://www.salinka.com/docs/krumholtz_resume.doc
Received on Mon Feb 11 2002 - 17:08:31 CST
