Re: Text vs. HTML Emails Ads
First let me say a thank you to you Cliff for running
all of these posts on HTML and Text email issues. I
found several posts with very insightful information
and was able to follow-up on them and learn... and
that's what this is all about!
I'd like to reply to comments made by Kyle Yamnitz who
wrote:
> If a client was willing to pay a lot of $ to place an
> HTML ad, sure, I'd run one, but I wouldn't like doing
> it and would suggest that they don't...
AND
Adam Boettiger who wrote:
>HTML email is fun, but who are we kidding when we say
>that it benefits the recipient? It's not the format
>that benefits the recipient. It's the content.
This issue is kind of like the CPA/CPM issue in that each
site owner should know what works for them AND their
audience. We provide financial newsletters. Putting a
stock chart in the email is powerful. Putting a quick
link to more information is powerful. This benefits the
recipient.
Advertisers that want to send HTML email ads to our
clients recognize this as well. We have repeat
advertising customers because of this ability. Well
designed HTML ads generally out perform text ads. We
have generated approximately $125,000 in revenue over
the last 12 months because we have the ability to
send HTML emails. While this revenue is not
"significant" to our business, it is very welcome and
we expect it to grow in the years to come.
Eric
______________________________________________________
InvestmentHouse.com - "Informing Investors Around The World"
Online Newsletter Circulation: 125,000 Investors
http://www.InvestmentHouse.com
eric_at_investmenthouse.com
Phone: 713-661-4595
Fax: 603-843-9633
Received on Thu Feb 14 2002 - 08:21:28 CST
