Re: Advertising on Yahoo

From: Tina Reed <tina_at_marketnetconsulting.com>
Date: Thu 14 Feb 2002 08:45:13 -0600

> My Yahoo Rep. is really pushing permanent banners in various
> "targeted" areas of their site. He keeps reminding me of the
> higher costs involved with a keyword strategy. Its a
> tough choice, higher CPM for the more qualified traffic,
> or lower costs but possibly less qualified traffic.

Remember who you are talking to here. Why would they be
trying to sell you cheaper ad space? The rep is trying
to sell whatever ad space is available. This person is
not your consultant telling you what will work best.

Go with what you think will work (based on research) and
try it out. Don't get locked into any long term agreement.
You could waste thousands of dollars and get stuck in ROS
(run of site) if they screw up your contract and try to
make amends by offering you worthless space (at least it's
worthless for most). You want qualified traffic. You'd
be much better off testing campaigns on highly targeted
*Christian* sites. I've tested the Yahoo way back when
click throughs were much higher, and chosen other roads.

Tina Reed
MarketNet Consulting
http://marketnetconsulting.com
Search Engine Ranking Specialists






Received on Thu Feb 14 2002 - 08:45:13 CST