Re: New IE and cookies

From: Jim Reardon <jim_at_amusive.com>
Date: Fri 15 Feb 2002 14:35:43 -0600

E kelleher <kiptester_at_yahoo.com> wrote:

>I just downloaded the current version of IE and ---
>get this --- the default settings block all cookies
>from Doubleclick. It also puts a mean-looking icon in
>the bottom browser gui -- a eye with a red sign atop
>of it. Looks like the same thing is
>happening with adfarm. I've contacted Doubleclick to
>find out what type of havoc that will cause with the
>reporting. They say it will only effect frequency
>caps. They didn't indicate if they were doing anything
>to change the IE default setting. Anyone hear anything
>on this?

This isn't entirely correct. IE out of the box will
block cookies coming from a website that does not have
a P3P policy, and in some cases off-site cookies.
This means if you're visiting my site,
http://www.amusive.com/, it would not let sites like
Doubleclick set cookies. They haven't singled
out or blocked Doubleclick specifically, however.

However, since most ads these days can be delivered
with iframes and javascript, it makes it pretty easy
to still track as effectively without cookies.

This does have an effect on more than just ad serving,
some websites depend on offsite cookies to track user p
references, shopping carts, and even affiliate sales.

--
  Jim Reardon <jim_at_amusive.com>
  free forums, polls, and more! http://www.sitegadgets.com/?sig





Received on Fri Feb 15 2002 - 14:35:43 CST