john fleming <jfleming094_at_yahoo.com> wrote:
> What is the standard method of determining opt-out
> percentage? Is it a yearly average or does it reflect
> the percentage per mailing? I've heard a lot of
> different numbers thrown around, and I know all lists
> and mailings differ, but what do you all view as an
> acceptable level? Thanks.
If you mean how many people choose to unsubscribe to an
emailed newsletter after they have subscribed, we
typically have fewer than 1% a month unsubscribe, and
on any given day get 8 to 10 more subscribes than
unsubscribes. (The unsubscribe percentage is based on
the total list size, not the number who subscribe each
month.)
Some our "unsubscribes" are manually entered unsubscribe/
resubscribe under a different email address, too. So
they really aren't "unsubscribes." We do those manually
when our readers write directly to us to ask for a change
of email address. (Easier and more customer-friendly to
do it ourselves, than to make the customer go find the
right place on our site to do it. )
Ours is a free newsletter with information people use in
their businesses.
The newsletter contains promotional descriptions of the
files and readers have to click a link that takes them
back to our site to read the entire article. Paid
subscriptions and other types of newsletters would most
likely have different rates of unsubscribes.
--Janet Attard
Author, The Home Office and Small Business Answer Book
Business Know-How(r) - small business, career and self-
employment resources
Providing content to the online world since 1988
http://www.businessknowhow.com and
http://www.careerknowhow.com
Received on Mon Feb 25 2002 - 22:03:40 CST
