Re: Is Email Marketing Dead?
> I am wondering if anyone in this group has any success
> with email marketing these days.
Yes.
Revolution Magazine (UK) reported last week that a 110,000
email campaign based around Victoria Beckham's new single
received a 62% clicktrhu to the site.
> I have tried many different email marketing strategies -
> personal email, one-to-one marketing, etc.
These are not strategies, these are techniques... what
are you attempting to do with the email?
> The success rate is about 15% only.
What do you mean by 'success'?
> Some responded with angry emails even though I've included
> some very specific information on the email to make sure
> that the email is not a SPAM.
???
The only way you can make sure it's not SPAM is to make sure
you have their consent to send them the email!
And you will always get some angry emails back, some people
are like that.
> Is this normal? Should I purchase a
> mailing list from some online marketing company?
Possibly, again, this depends on what you're trying to do.
> What are the success strategies with email marketing?
There is no single success strategy, I would have thought this
was patently obvious. You can not simply take a concept
and try to make it work for your product if it doesn't
meet your target audience's requirements.
Sean
Sea1n Dillon
Traffic Manager
e: sean_at_telegraph.co.uk
t: 020-7531-3236
f: 020-7538-7236
Received on Tue Feb 26 2002 - 16:29:04 CST
