Re: Is Email Marketing Dead?
Anne Kwong <outraspace_at_hotmail.com> wrote:
> I am wondering if anyone in this group has any success
> with email marketing these days.
Doing it for 2+ years, with over 500 campaigns run.
Targeted campaigns can yield 100%+ clickthroughs,
with 30-40% conversions. Its not dead if you know what
you doing.
> I have tried many different email marketing strategies -
> personal email, one-to-one marketing, etc.
> The success rate is about 15% only.
How do you define success rate? % of Clicks? % of
customers who placed order? % of people who opened email?
Our response rate (clickthrough ratio) is about 10%
on a big WEEKLY newsletter with etail offers. If you manage
to sustain 15% (with decent conversions), then its not bad
at all.
> Some responded with angry emails even though I've
> included some very specific
> information on the email to make sure that the email is
> not a SPAM. Is this normal?
Don't spam. You must have people's consent before mailing,
putting "its not spam" doesn't make it so.
> Should I purchase a mailing list from
> some online marketing company?
My advice -- don't. If you are pressured into buying in
then NEVER buy loads -- buy sample of 1k emails then test.
We (like many others) had dismal results on these lists --
its simply not worth it.
Regards,
Alex Chudnovsky,
Lead CRM Developer/Analyst,
jungle.com
Received on Tue Feb 26 2002 - 16:50:14 CST
