Is Email marketing dead?

From: Shari Thurow <shari_at_grantasticdesigns.com>
Date: Tue 26 Feb 2002 17:00:54 -0600

This is in response to Anne Kwong's post on email marketing. In her
last post, she stated that her success rate was "only" 15%.

In my book, 15% is extremely successful. TV, radio, and print ads
combined usually get a success rate of 6%, and the standard search
engine traffic rate is between 6 and 7 percent (unless the site is
optimized and the percentages go into double digits).

Honestly, I do not understand what the problem is with 15%. Are you
getting a 15% response rate or a 15% conversion rate?

IMHO, purchasing a targeted email list is a smart decision, but you
cannot control peoples' reactions. You are probably going to get
angry emails regardless. People often forget that they have "opted
in" to an email list and don't want to go through the trouble of
opting out.

--
Take care,
Shari Thurow
Webmaster/Marketing Director
~ For FREE design and marketing tips, visit us at:
http://www.grantasticdesigns.com/tips.html

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Received on Tue Feb 26 2002 - 17:00:54 CST