Re: pop-ups

From: Sean Dillon <sean_at_telegraph.co.uk>
Date: Tue 26 Feb 2002 17:03:28 -0600

"Michael Madej" <mmadej_at_industryweek.com> wrote:

> I've never been a big fan of pop-up ads, but given
> the current ad market, I'm ready to take money
> wherever I can find it.
>
> Our site has never used pop-ups before. I'm curious
> to find out how other sites do the technical
> implementation. Do you have them served completely
> through a third party, and just cut-and-paste the
> required JavaScript into your HTML or ASP code? Do
> you attempt to track them yourself (like through
> your ad server or by any other means), or do you
> leave that up to a third party?

Biggest issue surrounds the serving of the code to pop
the window up and the actual serving of the ad into the
window it self.

If you serve the code for the ad but the window doesn't
popup (ie: many adblockers void out the window.open()
function in JavaScript) you haven't served the ad but
your adserver will make it look as if you have.

You ideally need a secondary counting mechanism that
appears in the popped-up window itself, this would
then be identified when the ad/image is served into
the popped-up window and thus provide a far more
accurate count of actual ad deliveries.




Sean

Sean Dillon
Traffic Manager

e: sean_at_telegraph.co.uk
t: 020-7531-3236
f: 020-7538-7236




Received on Tue Feb 26 2002 - 17:03:28 CST