Is Email Marketing Dead?

From: Mark Brownlow <mark_at_keepingthekey.com>
Date: Wed 27 Feb 2002 16:02:49 -0600

Is a hammer effective? Depends what you want to achieve
and how you use it. Good for getting nails into wood.
Bad for baking muffins.

Email marketing covers a range of techniques, all of
which can work very well with the right company,
objective, audience, and execution. And all of
which can work very badly with the wrong company,
objective, audience, and execution.

The trick is learning what's best for your situation,
through testing and using the heaps of advice available
all over the Web in case studies, articles, books etc.

Good resources are at:

http://www.futurenowinc.com/email/
http://www.wilsonweb.com/webmarket/
http://www.clickz.com/
http://www.email-marketing-reports.com/ (disclaimer:
I own this site)

And for newcomers to email marketing, I'd heartily
recommend reading this report on Spam and Privacy
Information for Marketers, by those great folks
at MarketingSherpa.com:

http://www.marketingsherpa.com/sample.cfm?contentID=1620

Mark Brownlow, Author

The Keeping the Key Report
"How to give your email newsletters impact & influence"
http://www.KeepingtheKey.com/






Received on Wed Feb 27 2002 - 16:02:49 CST