Re: pop-ups

From: Sean Dillon <sean_at_telegraph.co.uk>
Date: Thu 28 Feb 2002 09:40:35 -0600

> Truthfully, for me, I won't click on Pop up ads and don't
> care who it is or what they offer. They are more
> annoying and intruding than Spam and I will not accept
> that type of advertising on behalf of those I represent.
> That is almost as bad as sites that use exit traffic.

Argghhhhhhh!

Not this argument again! I would have thought this was
the stuff of first year marketing grads.

The fact that 'you' don't like them should not cloud your
professional judgement in using them in situations where
they are shown to work. There's a lot of thigs I don't like
to use buit if the money's behind it then I'd be stupid to
refuse it. I mean, anyone who in the present economic
climate in this industry refuses to take work is heading
only one way.

I'm not a particularly big fan of popups either, but if an
ad agency is prepared to give you several thousand pounds
to run them or nothing if you only want to run banners...
what're you going to do?

However, I think they'll die a death by themselves. I'm
already seeing agencies move away from them as a whole
to concentrate on other more interactive content that we
can offer at similar prices.


Sean




Received on Thu Feb 28 2002 - 09:40:35 CST