Re: Is Email Marketing Dead?
"Anne Kwong" <outraspace_at_hotmail.com> wrote:
> I have tried many different email marketing strategies -
> personal email, one-to-one marketing, etc.
Can't imagine what you mean by this.
> The success rate is about 15% only.
15% conversion, or even 15% click-through would be considered
a success in any e-mail marketer's book. What exactly are you
expecting? What exactly are your objectives, for that matter?
> Some responded with
> angry emails even though I've included some very specific
> information on the email to make sure that the email is
> not a SPAM. Is this normal?
How exactly is including "some very specific information"
making sure your e-mail isn't spam? As I'm sure others on the
list have noted, if you sent an e-mail to someone who has not
opted in to receive it IS spam, ie. unsolicited commercial
e-mail. True, lack of relevancy -- if that's what you're
getting at -- can also be considered spam, but first you've
got to have permission.
> Should I purchase a
> mailing list from some online marketing company?
Where have you been getting addresses? It sounds like you
are simply harvesting them.
I know a lot of people use a hotmail or yahoo address to
participate in lists like this, partly in order to avoid
having their e-mail address harvested. But if you are
sending out your e-mail marketing messages with your
hotmail address, you are automatically presumed to be a
spammer as far as I'm concerned.
--
Cathleen Santosus
Internet & E-mail Marketing Analyst
New Century Communications
E-mail: mailto:csantosus_at_nccinsight.com
Web: http://www.nccinsight.com
Received on Mon Mar 04 2002 - 10:24:54 CST
