Re: Overture effectiveness -- not

From: Kelley Mitchell <>
Date: Mon 04 Mar 2002 10:26:46 -0600

Rob, may I request a bit more detail on your numbers? Was
the Overture test done in conjunction with the site launch?
What position did you bid for on Overture? CPC, conversion

I'm also interested in learning more about the brand
strategy that outperformed Overture as well.

Kelley Mitchell

Received on Mon Mar 04 2002 - 10:26:46 CST


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