Re: Tracking for email - through conversion

From: David van der Merwe <>
Date: Fri 08 Mar 2002 19:59:19 -0600

We've tracked many different types of email campaigns for
a broad range of companies. Here's a few things to consider
when making your choice.

If you're planning on measuring the effectiveness of your
email campaigns beyond the click, you'll probably want a
robust and simple tool that will measure each step in the
sales process, from landing right through to conversion.
If it's sales you wish to measure, you'll also want to
have the dollar volume generated by your campaign presented.

I would also look into a solution that allows you to
optimize a campaign while it's running. For instance, if
one particular land page is not working you can switch the
landing mid campaign and try an alternative with different
creative etc.

I hope this helps.
---------ADtagger: online advertising tracking system--------
david vandermerwe, account services 503/292-6987 x246 phone 503/296-0945 facsimile
          real results. real knowledge. real return.
                       portland, oregon usa
-----------------< >-----------------

Received on Fri Mar 08 2002 - 19:59:19 CST


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