Re: HTML Email Open Rate

From: Catherine Lada <cat_lada_at_nema.org>
Date: Tue 12 Mar 2002 14:44:22 -0600

You can track the open rate by embedding a unique .gif or
.jpg and using WebTrends or similar to count that specific
URL. For example, I used
http://www.nema.org/newsletter/feb/track02212002h.JPG in my
email newsletter,
http://www.nema.org/newsletter/issues/feb2002webnews.html .
The graphic is a 1x1 blank image.

I create a WT report on just the path to the unique graphic
to get the open rate. For browsers to open html-based
email, a request will go to your server for any graphic
elements. I just use the unique tracking graphic because I
use the same banner header and most other graphics in every
email campaign.

For a good explanation of this, see
http://ecommerce.internet.com/news/insights/ectech/article/0,3371,10378_943691,00.html .
This series by Alexis Gutzman has some really great tips, in
all 9 parts.

Catherine A. Lada
Web Content Manager
National Electrical Manufacturers Association (NEMA)
1300 North 17th Street, Suite 1847
Rosslyn, VA 22209
(703) 841-3283 office / (703) 841-3383 fax
cat_lada_at_nema.org <mailto:cat_lada_at_nema.org>




Received on Tue Mar 12 2002 - 14:44:22 CST