Re: Media Campaign for a Dating Site

From: Alex Tillman <alex_at_webtillman.com>
Date: Tue 12 Mar 2002 14:45:14 -0600

Marco Janeczek wrote: "Which media should he target
first (SearchEngine Submission,
Pay Per Search, Affiliate or Online Ads and with
WHOM.). "

I am just getting started with the last one on your
list, so I'll leave that to the other experts here.
But I'll take a stab at the other two.

With any Search engine submission, you are facing
three components- time, money and effectiveness.
You'll pay for submission to many of the services, and
the ones you don't will take their sweet time looking
at your listing. And learning all the tricks you need
to master to garner a decent placement in any engine
will take a lot of time and effort. I'd say you should
expect to budget a good couple of months work before
you see wide scale quality placements- if you are
lucky. As for the "whom" aspect, I would suggest
looking up a chart that shows what engines "feed"
others (there are many versions of these charts on the
web). This will help greatly streamline the process of
who to submit to as many of the search engines either
feed or are fed by another.

The pay per click aspect may work well for you,
depending on what level of conversion rate you expect.
It's fast, but you really have to do your homework to
get decent words at a fair price. (There's no sense
getting the top keywords if you can't afford that
bid.)The "whom" in this area, in my opinion, can be
narrowed down to two (in the US)- Google Adwords
Select and Overture. I'm sure I will hear from others
saying "how can you forget this on or that one?", but
if you are truly looking for widespread coverage those
two are the only pay for placement that have the
eyeballs. Others may be cheaper, but you get a tiny
fraction of the audience. Use the suggestion tool to
search for value priced terms
http://inventory.overture.com/d/searchinventory/suggestion/

Good luck, and as with most other things in life,
advice is nice but you really need to just dive in and
see what works for you.



Received on Tue Mar 12 2002 - 14:45:14 CST