Pay for Content? Ha, Say Users

From: Cliff Kurtzman <cliff_at_tenagra.com>
Date: Tue 19 Mar 2002 09:16:42 -0600

Two interesting stories out today involving Jupiter
Media Metrix...

The acquisition of Jupiter by NetRatings has been called off,
evidently due to anti-competitive concerns raised by the FTC...
NetRatings had previously agreed to pay $71 million in cash
and stock for Jupiter Media Metrix.

Jupiter stock fell 77% down to 19 cents a share on the news.
See:

Measurement Firms End Merger
http://www.wired.com/news/ebiz/0,1272,50515,00.html


And at today's Jupiter Media Forum in New York, Jupiter
Media Metrix analyst David Card said that seventy percent
of online adults surveyed by Jupiter can't understand why
anyone would pay for any online content. "If anything,
people are less willing to pay than they were 18 months
ago," he said. Asked what they would be willing to pay
for if free content vanished, 63 percent replied "nothing."

Some interesting numbers according to the Wired.com story:

Sony Online's Scott McDaniel, reported that his company
had 424,000 subscribers at $10 per month for its role-playing
game, EverQuest.

Wall Street Journal Online publisher Neil Budde boasted
625,000 subscribers for his site, at an annual fee of
either $59 or $29 (depending on whether they had a
subscription to the Journal's print edition).

Playboy.com has 114,000 people paying a monthly fee of
anywhere from $10 to $69, according to Randy Nicolau, an
executive there.

RealNetworks has attracted about 500,000 people to pay
$10 per month for the RealOne Super Pass service.

The six executives on the conference stage, said Jupiter
analyst Aram Sinnreich, represented almost every profitable
online media company there was. See:

Pay for Content? Ha, Say Users
http://www.wired.com/news/ebiz/0,1272,51146,00.html

What do you think folks? Tell me it isn't so!

--Cliff

Cliff Kurtzman
President and CEO
The Tenagra Corporation The Online Advertising Discussion List
http://www.tenagra.com/ http://www.o-a.com/
281/480-6300
Using the Internet as a Strategic Asset





Received on Tue Mar 19 2002 - 09:16:42 CST