Economics of Web video

From: Cliff Kurtzman <cliff_at_tenagra.com>
Date: Tue 19 Mar 2002 17:52:39 -0600

In another (more realistic) story I saw today
touching on the subject of dealing with the
costs of content, The Wall Street Journal outlined the
economics of Web video, and the shift on many sites to
make it a pay for view service. "Put simply, sites
generally lose money on every piece of free video
served to users, meaning the more popular a video clip
is, the more money they lose" says the article.
"ABCNews.com, for instance, in February canceled its
agreement to provide streaming video and news reports
to Yahoo Inc., explaining that the terms of the
agreement were no longer 'satisfactory.'" See:

Troubled Economics of Web Video
http://www.msnbc.com/news/726237.asp

--Cliff

Cliff Kurtzman
President and CEO
The Tenagra Corporation The Online Advertising Discussion List
http://www.tenagra.com/ http://www.o-a.com/
281/480-6300
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Received on Tue Mar 19 2002 - 17:52:39 CST