Re: Pay for Content? Ha, Say Users

From: John Gaskill <>
Date: Thu 21 Mar 2002 22:07:06 -0600

Christopher Ulrich wrote:

>1. Why won't 90% (or whatever) of surfers pay for content
>(and "surfers" may be a key point),

That the overwhelming majority of web surfers DON'T
WANT TO PAY for content is nothing new. Most of
them believe that by paying for their Internet access
they are getting enough (and in most cases, they are).

Only when they find something particularly suited to
their own interests does that attitude change.

>2. How do we get them to see the value in content /
>information and get them to pay, and

Value in content must be real, not imagined.

Getting people to pay requires focused effort on
attracting prospects who might be interested in
the content and inspiring them to subscribe.

Use a combination of free samples and money
back guarantee.

>3. How do we identify those who will pay and make the offer
>more attractive to them and overall more profitable to us?

Don't assume that everyone is interested in what you
offer. Make the offer attractive by defining what it is
you offer and advertising your offer in media most
likely to reach your intended audience.

Those willing to pay identify themselves by responding
to your ads.

Profitability is a result of market desirability, demand,
exclusivity, and brand image -- tempered by sound
management practices and keeping your eyes on
the ball.

John Gaskill

Received on Thu Mar 21 2002 - 22:07:06 CST


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.