Re: Pay for Content? Ha, Say Users
Christopher Ulrich <culrich_at_cydian.com> wrote:
>So again - I agree there are people out there willing to
>pay for information - I'm one of them. But there are others
>out there that will not - after all, the Internet "is free",
>right? And with that in mind, the article should point us in
>the direction of asking a few questions:
>1. Why won't 90% (or whatever) of surfers pay for content
>(and "surfers" may be a key point),
>2. How do we get them to see the value in content /
>information and get them to pay, and
>3. How do we identify those who will pay and make the offer
>more attractive to them and overall more profitable to us?
Chris, those are great questions. I hope the folks that
write articles such as "Most People Won't Pay For Online
Services" will continue to research and enlighten us. In
the mean time let's focus on selling to those that are
willing to pay for content. Maybe in a year or two one of
these salaried editorial geniuses will come to us and ask
us about the "small percentage" of folks that do pay and
even the ones that pay the big premiums. I'd much rather
be an expert on that topic. Just because someone that
does make a living on a salary writing such articles
doesn't mean you should waste your time on it. Some
articles are to be read and set aside. It's always best
to hunt in a target rich environment.
Eric
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Received on Mon Mar 25 2002 - 20:03:34 CST
