Re: Successfully packaging content

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Wed 27 Mar 2002 07:36:58 -0600

At 4:25 PM -0600 3/26/02, Tim Browning wrote:
>It is great to hear that there are companies out there
>succeeding at selling their content. We are an online
>publication for a niche market (automatic test equipment)
>that is trying to package and sell certain content to our
>members in the form of an e-report. We realize that it
>is essential that these reports provide truly valuable
>information. We also are concerned that members would
>easily be able to trade these reports (possibly a .pdf)
>via email.
>
>What is the best way to show your members that your
>reports are of value when they've never seen anything
>like this before?

Without plugging [Note from Moderator... HRUMPH!], just
sharing, this is EXACTLY what we've
done with my newest e-book, "FrankelTips: The First Year."
It's a compilation of the first year's tactics, tips and
commentaries. I think it's important to merchandise the
contents with a table of contents readily visible, a sample
of which is available for you to view at
http://www.FrankelTips.com/frankel50/payment-form.html

>
>What do the successful companies do well that gets their
>members to subscribe to their content?

We're talking e-book here, but the thinking is that if
they like the e-book (priced at $2 less than an annual
subscription, which has more value because they get
answers to the questions they submit), they'll
eventually subscribe.

>
>What can you do to prevent the piracy of your reports?
>

Man, we went all over the planet for a solution to this
one. There are watermarks, and all kinds of junk you
can do. In the end, we opted for placing the credit
card receipt on page two of the document before download.
That way, anyone who wants to pass on the file
passes on their personal information along with it.

HTH
--
Rob Frankel

Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Communities: http://www.i-legions.com
Rob answers your questions every Monday! http://www.FrankelTips.com
1-888-ROBFRANKEL * 818-990-8623




Received on Wed Mar 27 2002 - 07:36:58 CST