Re: Maximizing website traffic?

From: Rob Frankel <>
Date: Wed 27 Mar 2002 23:07:32 -0600

At 7:29 AM -0600 3/27/02, Neville Pokroy wrote:
>1. How does one qualify the visitors and differentiate students
>from real, potential customers?
>2. How does one increase the number of real, potential customers
>rather than simply attracting more students?
>3. How does one take the students deeper into the site and
>(hopefully) make them believers in the company's products so that
>they become users once they graduate?

Hi Neville:

This is exactly the kind of situation that you want to be in -- sort
of. You've got the traffic, but what you don't have is a user base.
I'd suggest that by simply re-arranging the presentation of your
offering, you could build a user base, develop a Branded Community
and generate some real revenue.

Especially with students, who are (in marketing terms) at the
beginning of their purchasing life, this is a tremendous opportunity
to become a staple brand in their professional lives.

Developing low cost, high-margin products is the way to do it.
Contact me off list and I'll go into more detail with you.

Rob Frankel

Big Time Branding (SM)
Revenue-generating Branded Communities:
Rob answers your questions every Monday!
1-888-ROBFRANKEL * 818-990-8623

Received on Wed Mar 27 2002 - 23:07:32 CST


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