Re: Maximizing website traffic?
> The challenge is:
> 1. How does one qualify the visitors and differentiate students
> from real, potential customers?
Language and presentation of the content has to be different I
guess. Students are non-commercial, they are mainly looking for
info that can help them in their scholarly pursuits, whereas the
potential customers are looking for something that can enhance
their business or efficiency. So, categorize the tutorials. Tell
the visitors which category is for which visitor, and then let
them decide what to read. Maybe you're befuddling the potential
customer with too much of technicality.
> 2. How does one increase the number of real, potential
customers
> rather than simply attracting more students?
Targeting. There must be some reason WHY more students are
coming, and not more "potential customers." What are you doing to
attract students? As Rob says, maybe you can turn your students
into the future evangelists.
> 3. How does one take the students deeper into the site and
> (hopefully) make them believers in the company's products so
that
> they become users once they graduate?
Let them use the trial of the service. Let them access the deeper
educational material to make better use of that trial. Present
them with the case-studies of successful implementations of your
product. Convince them of a better life after graduating if they
use your product. Encourage them to subscribe to your regular
reminders and updates so that your product is always in their
attention.
Received on Thu Mar 28 2002 - 00:05:41 CST
