Re: Successfully packaging content

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Fri 29 Mar 2002 09:03:55 -0600

On 3/29/02, Michael Madej wrote:

>But one of my colleagues brought up an interesting point...
>a point that I'm not qualified to address. He said that
>in some states, merchants are prohibited from disclosing a
>buyer's FULL credit card information on a receipt. That's
>why you'll see the XXXX XXXX XXXX 6542 on your
>receipt from Wal-Mart, for example.
>

Michael:

It hardly matters, since most credit card processors won't
relay the exact number anyway. Even without the exact
number, though, you're still personalizing their copy with
their name, address, phone number, e-mail address and
anything OTHER than the card number, which seems to be
enough.

--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
NEW E-Book! http://www.FrankelTips.com/frankel50/ebook.html





Received on Fri Mar 29 2002 - 09:03:55 CST