Re: What's the difference in ad formats?

From: Sasha Yatskanich <sasha_at_recmedia.com.au>
Date: Tue 02 Apr 2002 12:47:04 -0600

> I hope that online advertising designers and others with
> expertise in this area will comment on this question:
> Other than the obvious differences between online
> advertising formats (e.g., size and placement of ads),
> what other differences do you see?

New format online ads are actively used at the moment.
These are floating flash ads. They have no specific file
size or shape.

I would classify these ads as follows
By number of elements: 1, 2, 3, ... (We call them teaser,
main movie, reminder)
By position of the ad element: fixed to the element of the
web page or scrollable.
By screen size of the ad: in pixels or in percent of the
screen.

Size of the file? I saw it from 5 Kb up to 300 Kb.

The rest would be really hard to classify. It's like trying
to classify TV commercials.
It's limited by designer's imagination only.

Regards,

Sasha Yatskanich
sasha_at_recmedia.com.au

REC Media Sydney
www.RECmedia.com.au.





Received on Tue Apr 02 2002 - 12:47:04 CST