Re: Lead generation services/methods

From: Damien O'Boyle <avathon_at_i-55.com>
Date: Tue 02 Apr 2002 13:01:10 -0600

> These days, I wouldn't even touch direct snail mail. It's far too
> expensive with too may hidden costs. You have to produce the
> materials, source the list, and mail them at least three times.
>
> Bottom line, nothing beats knowing where the fish are before you
> cast your line.


One thing we have tested, is direct snail mail works much
better when sent to our customer list than sending strictly
email offers.

We send email for basic communication but send direct snail
mail with a pre-email (Hi Rob, we sent you something very
important in the mail yesterday. Be looking for the grey envelope)
and it pulls much better than just email promo's

Damien O'Boyle
www.itspurepleasure.com





Received on Tue Apr 02 2002 - 13:01:10 CST