Re: Lead generation services/methods

From: Brad Jensen <brad_at_elstore.com>
Date: Tue 02 Apr 2002 13:11:44 -0600

"Rob Frankel" <Rob_at_RobFrankel.com> wrote:

> For http://www.PillowMail.com we simply pinpoint target e-mail
> prospects and our hit rate has been very good.

Okay Rob, I've been reading your helpful tips for a year or so
now, and the first time I went to your pillowmail site my jaw
dropped a little.

Are most of your buyers women?

> These days, I wouldn't even touch direct snail mail. It's far too
> expensive with too may hidden costs. You have to produce the
> materials, source the list, and mail them at least three times.

We are thinking of doing it again - with a postacard with a
question on it, and the url of a web site.

(Somebody presented that in an article announce article - sounds
worth a try.)

Now that you can drive traffic to a web site, where you can sell
them in great fashion, direct mail might make some sense again.


Brad Jensen
www.eufrates.com





Received on Tue Apr 02 2002 - 13:11:44 CST