Re: Lead generation services/methods

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Thu 04 Apr 2002 12:58:23 -0600

At 1:11 PM -0600 4/2/02, Brad Jensen wrote:
>"Rob Frankel" <Rob_at_RobFrankel.com> wrote:
>
>> For http://www.PillowMail.com we simply pinpoint target e-mail
>> prospects and our hit rate has been very good.
>
>Okay Rob, I've been reading your helpful tips for a year or so
>now, and the first time I went to your pillowmail site my jaw
>dropped a little.

The design was THAT bad, eh? <G>

>
>Are most of your buyers women?

As a matter of fact, yes. It tilts about 58% women, a bit higher now
due to the current spate of publicity, which was carried by
women-oriented media. Seems that women like it because even though
it's somewhat adult in nature (no pictures, just stories), it's not
narly, gritty, XXXX stuff. The stories are written for couples,
which tends more to the romantic side.

Also, PillowMail allows women to be assertive while staying safe.
It's not threatening at all. Just what we call, "healthy, slippery
fun".

--
Rob Frankel

Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Communities: http://www.i-legions.com
Rob answers your questions every Monday! http://www.FrankelTips.com
1-888-ROBFRANKEL * 818-990-8623




Received on Thu Apr 04 2002 - 12:58:23 CST