"Norm Yerke" <nyerke_at_execpc.com> wrote:
> I will be coming online with a new website soon,
> www.usabusinessbroker.com. I am considering hiring
> someone to manage the "pay per click" sites. My plan
> is to register keywords on all 150+ pay per click
> sites in the hopes of driving qualified individuals
> and businesses to my site. Do you think it is
> a sound business decision to use "all" of the pay
> per click sites? Appreciate your input. Norm
> (www.usadealmaker.com)
Norm,
Aside from the management of this which can be difficult
and complex, it's important to know which of those sites
are really performing for you. If possible, you'll want
to measure by site and keyword so you can optimize
down the road and weed out under performing sites and
keywords.
I would test out the waters with the major PPC sites first
and then expand to other smaller sites with a focus on the
keywords that are performing on the major sites. That might
save you a lot of management headaches and give
you a clearer picture of what is working.
Hope this helps.
DvM
---------ADtagger: online advertising tracking system--------
david vandermerwe, account services 503/292-6987 x246 phone
mailto:david.vandermerwe_at_adtagger.com 503/296-0945 facsimile
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portland, oregon usa
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Received on Thu Apr 04 2002 - 13:05:38 CST
