Re: Sprinks.com PPC

From: Greg Byrnes <Greg_at_SendTraffic.com>
Date: Thu 11 Apr 2002 01:21:51 -0600

This is in response to Bryant's question concerning the productivity of
Sprink's.

Bryant, we currently manage dozens of accounts in multiple pay-per-click
engines. While, Overture has provided our clients with by far the greatest
conversion rates, other PPC's including Sprinks merit SOME expenditure.
Hopefully, you have a good ROI system in place to review conversions (an
absolute necessity in the PPC game). By using an expanded targeted list, you
can optimize your clicks while keeping your average CPC very low.

I would recommend not bidding heavily on your most targeted terms. That has
proven to be an unprofitable strategy with Spinks. However, by focusing on
keywords that produce traffic at minimum costs we have been able to make
Sprinks work for many clients. Also, make sure you are using an effective
management tool which also works with Sprinks to keep your positions
maintained. Of course I am biased in this, but my recommendation would be
to take a look at http://www.sendtraffic.com/PPC_management.html to improve
your productivity in managing most pay-per-click engines.

Cheers,

Greg Byrnes
 www.SendTraffic.com
  tel 516.887.2600 Ext. 204
   fax 413.653.8083
   greg_at_SendTraffic.com <mailto:greg_at_SendTraffic.com>



Received on Thu Apr 11 2002 - 02:21:51 CDT