Re: Sprinks.com PPC

From: Ryan Gibson <ryan_at_kbitraining.com>
Date: Thu 11 Apr 2002 01:24:17 -0600

I actually just spent two hours listening to a firm in Vancouver called
6smarketing on PPC and they shared their research with me for better
management of search engine placement. I would be interested in hearing
your personal operation's model of "managing" the changes to the engines
and bidding processes. If you have built a habitual way of dealing with
all the changes in search engines and managing firms like Overture, I
would like to hear how you have managed your time so that I can maximize
my time...or hire someone.

When do you let firms manage overture and when do you "the professional"
take control? If you are bidding $0.29 for the top position, and the
person right below you is only bidding $0.18, your paying $0.10 too
much. Constant logging in and management is the key to getting the best
bang for your dollar- or using an automated tracker in Overture's case.
Tracking and reporting is vital as well so that you can get the ROI from
search engine placement.

I find it fascinating how much the search engines have changed and are
changing. Looksmart for example just switched over, MSN accounts now all
need updating soon, etc., just keeping it all together and trying to
focus on what counts (bringing in the money) is exhausting. I believe as
the search engines struggle and moderate their business plans that
unless you have someone who is dedicated to doing this for you and a
group of others...you could really become fed-up with search engines. As
a professional internet marketer, we can even feel helpless at times
trying to figure out what the search engines are trying to sell
us...they just don't package their value...and then they expect us to do
it for them. How many clients of yours do you think would go and update
their accounts at MSN? Or be able to manage PPC campaigns and overture
at the same time "and" manage general search engine business model
changes? It's not about meta-tags as much as it is "research" and
"implementation."

The language is changing, Search engine optimization firms have taken on
a new face. They are no longer the spammers of search engines, and
tricky marketers that can get you to the top...they are Advertising
Agents who manage search engine campaigns and on-going changes during
turbulent times. I would be really interested in hearing more from you
Cliff with regards to the content in the Internet Marketing Conference
in Vancouver...unfortunately I was away on business. What are the top
ten things you got out of the conference? Or top 5? And for everyone
else...how do you manage your time and keep on top? Also, does anyone
have a comprehensive list of search engines and their business
models...up to date. I need to start doing this for my own site again.

Sincerely,

Ryan A Gibson
Director of Marketing and Business Development
Ryan_at_kbitraining.com
Ph: 604-331-4471
Cell: 604-831-3400
Fax: 604-331-4478
www.kbitraining.com
 
Suite 410 938 Howe St.
Vancouver, BC
V6Z 1N9




Received on Thu Apr 11 2002 - 02:24:17 CDT