RE: pay for performance search engine
These questions can easily be answered as well as your email questions.
1) Overture is a strong model but 80-90% of their traffic comes from their
partners sites and not Overture.com. We have managed very large clients for
their search engine campaigns and realized over time that based on each of
the search engine companies changing relationships their traffic changes as
well. I can give you more insight on this if you want on the phone.
2) As far as Teoma, I have not heard much of them. I did a bit of looking
around on their site and realized my clients listings are in their top
sponsored listing. For this client I am only using overture for this
campaign therefore they are using Overtures top 2 listings as their top
listings. I would analyze the difference of the CPC on Overture and Teoma's
general listings costs. If the general listings are so much less than I
might look at testing the difference in responce in the two different
placements. Again, this is what I do for a living so I might be able to
assist in your overall marketing.
Hope this helps, let me know if you want to set a time to talk on the phone
more.
Best,
Rick
Rick Bennink
CEO
Columbus Integrated Advertising (CIA)
11808 Darlington Ave Suite 2
Los Angeles CA 90049
P 310-571-2526
F 310-362-8663
C 818-613-7005
www.columbusinc.com
Expand Your Media Horizons!
Received on Tue Apr 16 2002 - 11:43:41 CDT
