Re: pay for performance search engine

From: John Gaskill <jg_at_info-central-usa.com>
Date: Tue 16 Apr 2002 20:02:23 -0600

Christine Quan wrote in part:

>I have a few questions on search engine and use of pay for performance:
>
>As an advertiser, I want to make sure that I'm getting my return
>on investment so how can I be assured that spending money on Overture is
>worth it?

Christine,

The only protection advertisers and/or their representatives have
against wasting money on ad buys is through continuous testing
and regularly calculating ROI.

When the ROI starts falling off, try something else or a different
ad medium. If your ads do not recover their costs from a specific
medium, try a different approach, outlet or medium. Don't keep
spending money on something that is not working in the hopes
that it will work one day.

Good luck!

John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com





Received on Tue Apr 16 2002 - 21:02:23 CDT