Re: PR is better for branding than advertising?
Rob Frankel said:
"The statement that advertising can't be measured is
typical of this out-dated thinking. "
Not so outdated when you consider most businesses are
not IBM, GM, etc. and can afford setting up all the
metrics you refer to. Getting into people's minds using
PR an/or developing relationships (and other tools
"including" advertising) works wonders. I'm sure you
don't mean it - but you seem to infer that measured
advertising is the only solution.
Rob Frankel said:
"Ries's view on branding by itself has not kept up with
the evolution of marketing, branding, media and advertising."
Marketing and products can evolve, but human perception
changes little. First impressions are first impressions.
Owning a word in the mind of a consumer still works.
Rob Frankel said:
" If advertising can't be measured, you've got the wrong
guys doing the advertising."
That's what I thought. You're selling something.
Rob Frankel said:
"Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Communities: http://www.i-legions.com
Rob answers your questions every Monday! http://www.FrankelTips.com
1-888-ROBFRANKEL * 818-990-8623"
Yep - now I'm sure of it.
Don Makoviney
Received on Mon Apr 22 2002 - 00:21:21 CDT
