> Now before you all run to Looksmart, realize that
>things have changed. This year Looksmart unveiled its
>new pay per click model. My listing has now become a
>"small business listing" where they gave me $300 credit
>towards clicks received. Each click costs $0.15, so my
>listing is only worth 2000 visitors. This for a well
>ranked site is about a few days worth of traffic. It
>seems more and more like a form of tax, where like it
>or not we must pay to be seen. This is not what the
>Internet was intended to be. Gone are the days of the
>free web. I would really like to hear how others feel
>about this concept of click tax.
Let's face it ... even more SE are going to adopt some
pay policies. They're becoming more like Yellow Pages ..
except Google .. but search engines still generate one
of the most targeted and timely traffic ...
PPC will likely be the general trend ... but the
disadvantage is that bids eventually get bided so high
they become too expensive .. it's already happening at
Overture's listings ... but I guess there must be alot
of cash rich firms who can afford it .. wonder if they
remember to measure the ROI.
Thanks for pointing out Looksmart's PPC ... I wasn't
aware of it ... gotta check it out ; )
Michael
PR Strategist - Press Release Service
Website: http://www.prbuilder.com/pr.cgi?oa
WE ARE SELLING: Site for sale
-> http://www.internetmarketingfocus.com
Received on Tue Apr 23 2002 - 14:29:23 CDT
