Re: The return of bandwidth limits and its effect on online ads

From: Rob Frankel <rob_at_robfrankel.com>
Date: Thu 25 Apr 2002 14:59:18 -0600

At 10:53 AM -0600 4/24/02, Steve wrote:
>
>
>What is this going to do to the effectiveness of on-line
>advertising? What will be the best way to expose potential
>customers to our services or products. How can we protect ourselves
>from the posible legal ramifications of ads "stealing" bandwidth.
>

As broadband increases, my feeling is that the major advertisers --
seeing that they can simply digitize their 30 TV commercials -- will
start flooding the cables with them. Up til that point, creating
online advertising was a totally different skill, requiring different
tools and extra costs. With digital video, they'll simply dupe an
extra copy for distribution to the sites of their choice.

Of course, that won't work, either, in terms of generating sales.
But they'll try it because it seems like the easiest way out.
--
Rob Frankel

Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Communities: http://www.i-legions.com
Rob answers your questions every Monday! http://www.FrankelTips.com
1-888-ROBFRANKEL * 818-990-8623




Received on Thu Apr 25 2002 - 15:59:18 CDT