Converting Pop-up's to Clicks

From: Luis Martins <ciencias_at_netcabo.pt>
Date: Fri 26 Apr 2002 23:25:41 -0600

Greetings from Portugal!

Let me share a wild thought with you all - The greatest trouble with
pop-ups, from my point of view, are that:

1) They're annoying
2) They seldom fail to provide any interesting info to the user.

To tackle this problem, cookies and registration info can be used to set up
publicity only where it matters - being paid on CPM basis, this means the
revenue will not appear as soon as on other businesses, but it will deliver
results.

Annoying Ads can only benefit brand hate and disgust. So, besides the
targeting method, when a user clicks a pop-up, the site should stop
popping-up any other ads to his browser. Users are encouraged to click the
pop-up, in order to avoid any further pop-up from appearing. Of course,
that's an advantage to the user, as it's user experience becomes lighter.
Thus, one visitor becomes one click and the site earns its honest cent.

I would like to know what you all think of this, and if anyone has tried
this method.

Regards to all

Luis Martins
e-Ventos - WebMarketing
luis_at_insonias.com








Received on Sat Apr 27 2002 - 00:25:41 CDT