MODERATOR'S NOTE: Welcome to E-Metrics Summit!
This week the Online Advertising Discussion List
is sponsored by the E-Metrics Summit, held June 25-26
in Santa Barbara, California.
http://www.targetingemetrics.com/tenagra
This exclusive Summit meeting is not a seminar, not a
conference and not a trade show. It is a private forum
where you will be identifying, discussing and
determining the answers to your most critical questions.
Are there standard definitions of Web metrics?
Can we specify benchmarks of Web success?
Which metrics are indicative of shareholder value?
What metrics can justify Web-based projects?
How do you determine your most valuable customers?
How do you calculate the ROI of personalization?
How do you calculate the value of Web intelligence?
This Summit is designed to start an industry dialog. Senior
Web executives, focused academics, software and service
vendors, and members of the press will work together to
identify and address e-metrics issues.
How do you establish a Web metrics baseline?
How do you correlate offline versus online measurements?
Which criteria apply to different types of Web content?
How do you collect and correlate customer satisfaction data?
Is it possible to measure customer loyalty?
How do you compare the Web to other channels of acquisition
and distribution?
This is a chance to delve into these important topics at
much greater greater depth than we are able to address them
on Online Ads. Please check it out!
--Cliff
Clifford R. Kurtzman, Ph.D.
President and CEO Moderator
The Tenagra Corporation The Online Advertising Discussion List
http://www.tenagra.com/ http://www.o-a.com/
281/480-6300
Using the Internet as a Strategic Asset
Received on Mon Apr 29 2002 - 16:02:59 CDT
