Re: PR is better for branding than advertising?
At 1:23 PM -0600 4/23/02, John Gaskill wrote:
>But PR also runs the risk of inviting comparison testing
>when products or services are involved, unless we are
>discussing the dreaded "advertorial." If you rank well,
are you suggesting that advertising somehow eliminates the
probability that a consumer will comparison shop??
>PR is great. But true PR is not controllable in the
>sense that advertising is controllable. An advertiser
>may decide to run their ad for three months or three
>days in a single outlet. Press releases may result in
>a single story here or there. News outlets are not
as a result, PR may (probalby does) have more credibility with
consumers than advertising.
>While advertising is no cure for shoddy quality
>or a too high price, PR isn't either. And part of
>the problem with PR is that the most avid believers
>in glowing press releases are those who write them
I believe you are confusing PR with media relations -- which is a
*subset* just as advertising is a subset of marketing.
Kathy
--
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Kathy E. Gill, mailto:kathy_at_cyberwriter.com
WWW writing - training - design: http://www.cyberwriter.com/TFM/
Blog: http://www.dotparagon.com/blog/
"There's nothing to writing. All you do is sit down in
front of a typewriter and open a vein." Red Smith
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Received on Mon Apr 29 2002 - 16:03:11 CDT
